We began the creative design of the PC World Canada (PCWorld.ca) site in the months leading up to the unveiling of the PCWorld.com redesign launch. We attempted to differentiate PCWorld Canada’s brand from the forthcoming new design. Unfortunately, before we could get very far into the creative design process, our clients decided they wanted to copycat the PC World’ USA Brand.
About PC World Canada (PCWorld.ca)
Canadian PC World is part of the IDG Publication Group and is a sister website to the global US branded PCWorld.com.
PC World Canada is the established Canadian leader for news, reviews, and insight on the PC ecosystem. Across digital, mobile, and social, PCWorld.ca continues to innovate, delivering value to our audience in new and meaningful ways. PCWorld Canada publishes a growing list of helpful Super guides and How-to books.
About Nader Hanna
Nader Hanna is currently the chief marketing officer at @elnco.canada. Formerly Chief Visionary Officer @ShowcaseSaskatchewan, Strategic Initiative and Product Development Director @EMMG, Operation and Marketing Manager @WindMobile, Senior Experience Designer @NCS and Graphic Designer @BancBoston. Follow Nader Hanna’s works, words, and photos @nader.hanna.elnco.