Shopping Cart Optimization

This Shopping Cart Optimization service began as a trial before a broad eCommerce rollout. I was recruited to rapidly build and enhance an e-commerce solution to accelerate sales pipeline and revenue growth.

Click and Procure

My IT Vendor is ITWC’s answer to Government 2.0 Strategy. However. This online directory is part of a “Shopping Cart Optimization Engine,” and part “Procurement System” features nearly anything IT to be purchased. Not only can users highly customize their shopping experience by ordering services by matching industry-standard or department specs, but Click and Procure will alert users when a vendor in their Cart goes on or off their pre-approved list.

Procurement System

The Procurement “Ecommerce Optimization” provides a way for the new user of the IT Business Directory to find items they may be interested in quickly. Users select broad consumer-based categories and then refine them by the specific item type. Finally, the user can choose the particular brand and quantity of an item to add to their Shopping Cart.

Shopping Cart Optimization Engine

The Cart contains all of the items the user has shopped for. Users can alter the amounts of items on the Cart page and even change the products’ specs. The Cart also alerts users if selected items vary in price by the time of their scheduled pick up.

About My IT Vendor Canada (

My IT Vendor Canada provides an “industrial search engine for ICTs, developed with the latest eCommerce optimization search parameter technology to source products and services.

My IT Vendor Canada helps purchase agents establish win-win relationships with suppliers of information technology goods and services in Canada, the US and other countries worldwide. At, you can find many business listings and the best products and services. Mr. Hanna was recruited to rapidly build a world-class “Shopping Cart Optimization” function from the ground up to accelerate sales pipeline and revenue growth and boost brand recognition for eGovernment Innovations in Canada.

About Nader Hanna

Nader Hanna is currently the chief marketing officer at @elnco.canada. Formerly Chief Visionary Officer @ShowcaseSaskatchewan, Strategic Initiative and Product Development Director @EMMG, Operation and Marketing Manager @WindMobile, Senior Experience Designer @NCS and Graphic Designer @BancBoston. Follow Nader Hanna’s works, words, and photos @nader.hanna.elnco.