Website Rebranding

To accompany a complete web site rebranding of the Showcase Ontario spearheaded by ITW Canada, Nader Hanna was tasked with the digital rebrand and redesign of Showcase Ontario’s ( website. The client needed a design system that was flexible enough to accommodate a wide variety of content including department pages, event descriptions, social content, and much more while being sufficient intuitive for their in-house team to manage themselves. The site was built on the Community Server Manager (CSM) platform which was relatively new at the kick off of this project.

Web Design & CMS

The bulk of the LacCarling site experience is built upon a modular approach using individual components. These components contain several options to allow for alternate styling, layout, and even the constituent elements that comprise them. Grouping many parts into sections will enable them to inherit color themes which give longer pages a visual cadence as the user navigates the various content sections.

Custom Developed Pages

A small set of pages within the Showcase Ontario site was custom developed outside of the modular design system. These included pages that required specific functionality or an aesthetic quality that was better accomplished through custom development.

About Showcase Ontario

Showcase Ontario ( is the largest public sector information technology education event in Canada. It draws participants from across the country, and in fact, from across the globe to learn how to serve citizens better through the use of information technology.

About Nader Hanna

Currently the chief marketing officer @ELNCO. Formerly Chief Visionary Officer @ShowcaseSaskatchewan, Strategic Initiative and Product Development Director @EMMG, Operation and Marketing Manager @WindMobile, Senior Experience Designer @NCS and Graphic Designer @BancBoston. Follow my work, words, and photos @NaderHanna.